Aip has started the new school term with the mobilisation of more than 30 new school contracts, worth £3.6million, to include schools in London, Staffordshire, Herefordshire and for the first time for the company, Cambridgeshire.
A ‘cluster’ of six schools – one secondary and five primary – started on site in London, continuing AiP’s expansion here and in the South East. The primary schools all have bespoke menus to suit their individual requirements and AiP’s Food Smart branding has been rolled out in all five. Taster evenings have been run in some of the schools to introduce parents and carers to the new menus being enjoyed by the children.
The secondary school in the London cluster, Mayfield School, Ilford has seen a complete rebrand in the dining room to AiP’s secondary Feed Me brand and a focus on returning to fresh food service by replacing a reliance on convenience food with hot, freshly prepared dishes. A snack wagon owned by the school has been refurbished too and will be used by students at sporting events at the end of the day to discourage them from visiting local fast food outlets.
AiP’s first venture into Cambridge is for The Trumpington Federation with two schools – Fawcett Primary and Trumpington Meadows, with a combined population of 680 pupils. As well as new branding, AiP has introduced a flexible catering service including a daily pick and mix sandwich option and help yourself salad bar to give both staff and students flexibility.