Year 10 Business Studies students at The Cottesloe School in Wing, Leighton Buzzard have had a taste of doing business ‘Dragons’ Den’ style with the new branding from the winning pitch being featured in a designated catering cabin at the school.
AiP challenged the 80 students, as part of their GCSE Business Studies course to come up with an inspirational new branding concept for a food cabin; an eating point in the school grounds.
Students took part in a lesson which explained the concept of marketing and branding and how AiP brands its Primary, secondary and Sixth form school contracts. The lesson covered how consumers understand logos, slogans and colours, as well as the importance of market research.
The students were given a ‘blank canvas’ brief and budget to rebrand the cabin and then presented to a panel made up of 4, Mrs Hulland – Business Manager Cottesloe, Cherie-Anne Hart – Business Director AiP, Marje Randall – Operations Manager AiP and Elaine Armstrong – Key Client Manager AiP in a Dragons’ Den four weeks later.
The winning team came up with a logo that was simple but fresh and had an impact. The winning design has been developed into livery to be used across the cabin.
Elaine Armstrong said:
“All entries in the challenge were of a really high standard and the decision was very difficult. The winning group went one step further with their research and presentation, carrying out a survey with retailers in Milton Keynes and then implementing effective marketing by uploading a presentation onto the school’s TV to promote the new cabin offer. AiP often gets involved in ‘added value’ events in our school contracts and this was great fun to do. The students showed great skill, confidence and thought – really impressive.”