Every generation connects with food in its own way, and Centennials—often called Gen Z—are no different. Born after 1997, they’re constantly learning and evolving through technology. This makes them more conscious and thoughtful about food choices than any generation before.
For school meal programmes to succeed, it’s crucial to reflect this shift in perception through updated menus. Here’s how school catering can adapt to appeal to today’s pupils.
Let’s take a closer look at what matters to Gen Z when it comes to food:
Health-Conscious Eating
Gen Z takes both their physical and mental health seriously. They’re looking for meals that are nutritious, fresh, and balanced. Familiar with terms like vegan, gluten-free, and plant-based, they are thoughtful about what they put on their plates. Many embrace a flexible approach and are happy to explore vegan or vegetarian options without fully committing to one style of eating.
A Focus on Sustainability
Growing up in a world affected by climate change, Gen Z cares about the planet and how their food choices impact it. Sustainability is more than just a buzzword to them—it’s a way of life. They want to know that the food they eat is sourced responsibly, whether it’s local, organic, or fair trade. For school caterers, supporting sustainable practices isn’t just an option; it’s a chance to show pupils that their concerns are being heard and acted upon.
Embracing Technology
Gen Z is the first fully “digital” generation, and technology plays a big role in their day-to-day life, even with food. They love convenience—digital menus, pre-ordering, grab-and-go options, and the ability to customise meals to suit their tastes. Incorporating these tech-savvy solutions into school catering can make a huge difference in how engaged they feel with the service.
Celebrating Diversity and Culture
Gen Z is more culturally aware than any previous generation, and food plays a huge role in this. Thanks to social media and global access to information, they have a taste for variety. They love bold, unique flavours and enjoy trying dishes from all over the world. For them, food isn’t just fuel—it’s a way to explore, connect, and express themselves. Offering diverse and inclusive meal options helps them feel valued and understood.
Listening to what pupils have to say
At the heart of any successful school catering programme is the pupil. Their feedback is vital—not just about taste, but how the meals make them feel emotionally and socially. Listening to their voices can help fine-tune menus and services to better meet their needs. AiP’s Kitcheneers app was created with this in mind, allowing pupils to easily share their thoughts and preferences. It’s a small step that can make a big impact on pupil satisfaction.
The Positive Impact of Aligning with Gen Z’s Values
When school catering aligns with Gen Z’s preferences for health, sustainability, and diversity, it creates more than just happy pupils—it fosters a sense of well-being and community. By promoting sustainable food choices, schools help shape healthier food systems that will benefit generations to come. Teaching pupils about sustainability through their meals creates a ripple effect, encouraging lifelong mindful eating habits.
Creating Food with Heart for Gen Z, by AiP
At AiP, we understand how important it is to make school food relevant for today’s pupils. That’s why we offer menus specifically designed for each age group—from primary school to sixth form—reflecting the values and tastes of Gen Z. Our School Food United platform and Kitcheneers app bring digital solutions that are convenient and engaging, keeping technology at the heart of our service.
Sustainability is woven into everything we do. From sourcing fresh, seasonal ingredients from local farmers to our efforts to reduce food waste, we make sure our meals are as kind to the planet as they are to our pupils.
Our BNF-trained chefs create delicious, wholesome meals from scratch, carefully balancing flavour and nutrition. Let’s work together to create a school catering programme that feeds not just the body, but the mind and soul of the next generation.